BMS FanCam Host, Jose Castillo, approached me with a unique opportunity to produce a video and engage the audience of the annual dirt race hosted at Bristol Motor Speedway. Jose's comprehensive approach to the project was evident in the way he meticulously wrote and storyboarded the entire video production for me and Ricky Hilton to execute. The objective of the video was to raise brand awareness and generate interest in the dirt race by leveraging the power of video production and digital media. The video was designed to showcase the thrill and excitement of the dirt race and give the audience a glimpse into the action-packed event. Through the strategic use of YouTube and other digital platforms, the video effectively reached the target audience and generated significant engagement. The impact of the video was further amplified through its integration into the local community, where it helped to foster a sense of excitement and anticipation for the upcoming dirt race.